A new project is underway to replace duplicate images in online platforms and databases with unique and high-quality visuals, a move that is expected to have a significant impact on the Central Coast community. The project, which is being led by the Central Coast Council, aims to improve the region's online presence and make it more attractive to tourists and residents.
The initiative is particularly important for the Central Coast, which has been working to recover from a period of administration and is now focused on revitalising its economy and community. The region's tourism industry, which is a significant contributor to the local economy, is expected to benefit from the project, as high-quality images of the region's beaches, parks, and attractions will be more likely to appeal to potential visitors. The Gosford CBD renewal project, which is currently underway, is also expected to benefit from the initiative, as the new images will help to showcase the region's revitalised city centre.
Local Impact
The project will have a direct impact on local residents and businesses, particularly those in the tourism and hospitality industries. For example, the replacement of duplicate images on websites such as TripAdvisor and Google Maps will help to showcase the region's unique attractions, such as the Brisbane Water National Park and the Central Coast Stadium. Local businesses, such as those in the Erina Fair shopping centre and the Gosford CBD, will also benefit from the increased exposure and appeal of the region. Additionally, the project will also involve collaboration with local organisations, such as the Central Coast Tourism Association and the Gosford/Erina & Coastal Chamber of Commerce.
According to data from the Central Coast Council, the region's tourism industry generates over $1.1 billion in economic output each year, and supports over 10,000 jobs. The project is expected to increase this output by at least 5%, as the new images will help to attract more visitors to the region. The project is also expected to be completed by the end of 2026, with a budget of $250,000, which will be funded by the Central Coast Council and the NSW Government.
In practical terms, the project will involve the replacement of over 10,000 duplicate images with new, high-quality visuals, which will be sourced from local photographers and businesses. The new images will be used on a range of online platforms, including the Central Coast Council's website, social media channels, and tourism websites. Residents and businesses will be able to contribute to the project by submitting their own photos and suggestions for images that showcase the region's unique attractions and character.